YEAR: 2023
DISCIPLINE: WINE LABELS | PACKAGE DESIGN | BRANDING
We designed a distinctive label for white and red wine from the island of Rhodes (PDO), incorporating elements that highlight the uniqueness of the region and its rich cultural heritage.
The label features a die-cut design inspired by the architecture of the Palace of the Grand Master in Rhodes, with crenellations that evoke the medieval history of the island and the Knights of Rhodes. This design choice reinforces the historical connection of the product to its place of origin.
The embossed elements on the label add depth and a luxurious feel, while the hammered-texture paper creates an authentic and tactile experience for the consumer. The use of metallic inks provides a subtle shine, enhancing the perception of quality and refinement.
The label’s creative design connects the product to the sea surrounding Rhodes, incorporating a wave-like pattern in the background. This element adds a sense of freshness and invigoration, representing the island's natural beauty and long-standing maritime tradition.
This label not only enhances the identity of the wine as a product of Rhodes but also connects the consumer to the history and natural heritage of the region. It stands as a contemporary package design that reflects the quality and authenticity of the wine, making it instantly recognizable and distinctive in the market.