The logo design process aims to visually identify businesses, companies, organizations, products, individuals, and more. It can take the form of a symbol, wordmark, lettermark, brandmark, emblem, or a combination of these elements (e.g., a wordmark with a symbol). A logo doesn't directly advertise a company or provide a detailed description of its activities. Instead, it symbolizes and its success relies on its meaning rather than its depiction. It's a crucial component of corporate identity and should be integrated into it, rather than treated as a disconnected visual element.
The research and design of a logo strive to communicate what we want to identify in the most direct, simple, and clear manner, making it memorable and unique. Professional logo design typically aligns with quality in terms of cost. While logo creation might appear simple, it's a graphic design discipline that demands knowledge, expertise, specialization, and experience. It's important to distinguish between logo creation and branding.
At NO IDEA, we understand that logo design is a long-term professional endeavor, with decisions driven by research, study, insight, know-how, and talent. Beyond the creative and symbolic aspects of visualization, technical excellence plays a vital role: Is it aesthetically pleasing and functional? Can it be applied to labels or products? Is it suitable for web applications and print design? Does it scale well? How does it perform on various backgrounds, and more.
© Thanassis Gounaris | ΝΟ IDEA graphic design